Meet Alexa, your new AI assistant

Amazon announced it was releasing Echo, an intelligent voice-activated assistant, to the general public. Scredible CEO Colin Lucas-Mudd is an avid technology early adopter, and frequent Beta-tester. We sat down with him to get his thoughts on the beta version, and where he sees the product evolving in the future.

“It’s been interesting to see, or should I say ‘listen to’, the evolution of the Echo over the past month—mine arrived after a six-month wait on May 21st; long enough for me to forget that I’d been offered one of the early ‘geek’ specials. From the outset, the speech pick up and ‘understanding’ was excellent.

The background noise discrimination and understanding was, and remains, exceptional—putting Siri, Google, et al., to shame. ‘Eric’, our pet name (Amazon, when will you update the firmware to allow ‘Alexa’ to be changed?), has zero difficulty switching on the fly between my English, and my wife’s American accents and vocabulary.

It is clear that there are some genuine heuristic elements at play here, with good machine learning algorithms… And getting better. The main problem is Amazon’s bifurcation and/or ‘genie-out-of-the-box’ problem: “Alexa, what is the best online price for a Canon 200mm f4 IS lens?”. Interestingly, with certain similar questions the answer does appear in the linked IOS app, but not all. Echo certainly does not answer.

On the linked app itself, this is still ‘pre-beta’ to be frank. However, it’s improving, and the possibilities are there for all to see. At $99 it was little more than a simple curiosity. As the calendar and other features come in, I can see it being worth $179 shortly. In the future, and assuming Amazon continues to invest in the real potential, it will transcend a geek toy and become a really valuable tool.”

With such potential, one can assume we will hear Alexa’s voice reverberating off Scredible’s virtual office walls in the not too distant future.

Full article: CIO Today – Amazon Unleashes AI Assistant Echo for All

Scredible launches knowledge-building social app for iOS and Android

[15 May 2015] Scredible plc, a developer of socially driven education technologies, is pleased to announce the launch of the mobile versions of its education and knowledge-building platform, Scredible; now approved and available for iOS and Android.

Scredible is the answer to an increasingly cluttered digital landscape, offering a one-stop platform for users to learn, know, and grow their presence and impact online.

Over the past two years, Scredible plc has been breaking new ground by combining next-generation professional skills and talent development tools with advanced education technologies. The company’s sophisticated, AI-driven, contextual content and social context platform is designed to learn from a user’s engagement, from their likes and dislikes, and then identify gaps in knowledge for future use in programs designed to improve users’ learning efficiency and social experience. This process improves over time as a continuous and predictive feedback protocol intelligently adapts to changing goals as the AI ‘evolves’.

Simply put, the Scredible app is designed to provide a faster, smarter way for users to discover new content and trends, to understand what they need to know, and ultimately to predict what users should know next to achieve their goals.

Download the Scredible app for iOS and Android To Tweet

The machine learning technologies underpinning Scredible’s app evaluate the strength of news and other online content, applying systems that counteract the cookie-driven skew prevalent in many online searches. This enables the platform to assess whether the delivered content matches with individual user’s selected criteria by combining factors such as the quality of the source, the author, keywords, sentence structure, and context. The app has been designed to intelligently weed out the weak, underwritten, or ‘over-optimized’ articles that clutter most social feeds.

The Scredible platform provides an easy to use tool that empowers a more connected digital life.  The app combines multiple functions to perform a wide range of tasks:

·       Finds content: Scredible scours the web for real-time contextual information, content, and news – all while figuring out what you need and ignoring what you don’t.

·       Helps you research and stay on top of important topics: Scredible allows you to navigate by topic, author, and publication to get a 360 degree view of any subject, building a clear view of trending and current topics, each vital for individual users’ to meet their goals.

·       Gets to know you: Scredible learns from your goals and habits to source content that is both relevant and useful. The accumulated knowledge enables the platform to identify gaps, then source and present new, trending, and timely material in real time.

·       Helps you write: Scredible makes building social authority and followers easier. It scans content to provide ready to use posts, synopses, and comments that make sharing quality content easier.

·       Helps you learn: Scredible lets you see how many likes, shares, hashtags, keywords, and clicks your posts have generated every day, week, month, and year, providing a clear view of areas for future focus.

Colin Lucas-Mudd, CEO of Scredible plc, says: “A strong digital footprint is becoming ever more crucial for professional success in all sectors. Users are drowning in content, and every day the problem of separating the signal from the noise gets worse. 500 million tweets are posted every day on Twitter and 30 billion pieces of content are shared every month on Facebook. Irrespective of the breadth of any individual’s needs, it’s no longer possible to keep one’s finger on the pulse, nor to generate timely comments and posts, without the application of today’s advanced technologies.”

Users are drowning in content, and every day the problem of separating the signal from the noise gets worse. - Colin Lucas-MuddClick To Tweet

“Scredible focuses on what’s important to meet goals, scouring the web for the most credible, useful, inspiring content, specifically targeted to each individual users’ needs, then leverages the power of the evolving cloud and machine learning technologies to deliver both information and knowledge to meet those needs.”

Lucas-Mudd concludes: “With the individual and corporate testing and analysis phase completed, we are excited to be introducing the freely available version of Scredible mobile and web to the wider market. By providing broad access to a developing intelligent learning social development suite, we anticipate being at the centre of the inevitable shift in education methods and technologies as machine learning evolves into true artificial intelligence.”

Too much information, or too little knowledge?



Complaints about information overload have a long history.

“The abundance of information has become a distraction….”

“We’re inundated with content that’s foolish, ignorant, libellous and mad….”

“Can there be no end to it?”


These laments came from Ecclesiastes in 930 BC, Seneca in the 1st century AD, and Erasmus in the 16th century when Gutenberg flooded the market with “thousands upon thousands of books.”

But with each explosion in information, there has also been an accompanying surge in transformative new methods for dealing with all the data. Public libraries, universal bibliographies, and encyclopaedias – all transformative, all giving people a way to handle the overload.

And now, again we find ourselves swimming in a tidal wave of information, trying to make sense of it all, looking for new ways of coping, new methods to successfully sift through the terabyte infoglut, a new approach to find what is relevant to us personally.

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